<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1364609716911851&amp;ev=PageView&amp;noscript=1">

Jake Kellogg

Jake Kellogg
With a comprehensive background in visual communication/design, Jake provides input on strategic direction, helps set visual tone and guides the development of concepts and campaigns. He has played a key role in the design direction and development of creative executions for a range of clients including Sherwin-Williams, Schindler Elevator, Henkel/OSI, Cree Lighting, Avery Dennison, Flavorseal and Smucker’s.

Recent Posts

‘Vulnerability’ And Other Keys To Making Our Best Work

5 key words that ultimately describe our approach

Read More  

Rethinking Product Launches in the New New


Your product has been in R&D for years, final stage gate reviews for months and were just about to hit “Go” on your new product launch, and then … COVID-19.  Now what?

Read More  

Building Customer Loyalty With Contractors

 

Read More  

Why Creativity Still Matters in the Age of Demand Generation

 

Read More  

Tradeshows: What Not To Do

We’ve been to a zillion (yes, a zillion) tradeshows over the years and have seen our fair share of spinning wheels, bowls of candies and branded swag - all with the goal of encouraging attendees to visit a booth and engage with that brand. Whether or not these efforts are effective, we believe it takes more than cute tchotchkes to garner the greatest return on your tradeshow booth investment. As noted in my previous post, we recently attended the International Builders’ Show in Las Vegas and were happy to report that tradeshows are making a comeback for brands that know how to effectively engage customers. Now that it’s been a few weeks since we’ve returned from Vegas and have finally earned back the money we lost at the blackjack table, we thought we’d highlight what not to do when looking to attract an audience at your booth.

Read More  

Tradeshows Making a Comeback for Brands That Know How to Engage Customers

Exhale, everyone. The building products, kitchen and bath industries are back. While the homebuilding industry is growing at a slow but steady pace, the 2015 NAHB International Builders’ Show (IBS) and Kitchen and Bath Industry Show (KBIS), held in Las Vegas last week, were filled with optimism about the future. Exhibitors at IBS/KBIS had only positive things to say about the increased traffic to their booths, quality of conversations with visitors and overall energy compared to previous years.

Read More  
骚虎最新官方下载-骚虎最新版本下载-骚虎最新官网