The University of Bedfordshire’s community radio station Radio LaB has teamed up with Luton Council and Smart Safe to support a campaign to discourage people from drug-driving.
Radio LaB produced a radio advert supporting the campaign that will be broadcast through December. Listen to the audio
The advert was produced and voiced by Radio LaB student managers Kayleigh Saunders, Matthew Udall and Steven Wells.
Sports Journalism student Matthew said: “Unfortunately you cannot escape the fact that drug driving is a thing. And it could be our friends and family that become the next innocent victim. That is why it was a great pleasure working with Luton Council to hopefully make a difference. “
Media Production student Kayleigh said: “I really enjoyed the experience I gained from working with Smart Safe and Luton Council on this project. Having helped to make this advert, it has also opened my mind to different career options too after I graduate. I am now considering voice over work which I hadn’t before.”
Music Technology student Steve said: “I’m honoured to be a part of this campaign as I believe there isn't enough public awareness about drug driving. Drugs can have as much impact on your ability to drive as alcohol and if the adverts save even one life, then that is a huge achievement.”
Radio LaB Coordinator Terry Lee said: “As a Community Radio station, Radio LaB is always proud to support local authorities and support services in getting their message out to young people and students in Luton. I’m so pleased with how our students have conducted themselves with this project. It’s been a fantastic opportunity for them to work on creating a serious, important message.”
Caption: Kath Greenaway, Road Safety Manager, Luton Council, Claire Peter, Smart Safe Alcohol & Drug Worker (Schools), Radio LaB Coordinator Terry Lee and student Matthew Udall
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